Learn Google AdWords Training Course Singapore (PPC)

Step-by-Step Google Adwords Course to help you Succeed with Google Ads. Learn to create successful campaigns to reach new customers and grow your business.

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Course Outline

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Schedule

Day: 1 Day

Duration: 7 Hours

Timings: 9:30 AM - 5:30 PM

10 Anson Road, 26-08A International Plaza, Singapore 079903

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Why Choose Us

Expert Local Trainers
Attention to each participant
Practical examples & case studies
Hands-on training by Google experts in Singapore
Step-by-step Course to setting up a Google Ads account
Curriculum Designed by Google experts in Singapore
Certificate of Achievement
Free Refresh Class within 6 Month

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Who Should Attend This Google Adwords Course Singapore

Google AdWords Singapore course is ideal for those who wants to become an google ads expert.

Business Owner

Job Seeker

Marketing Professionals

icon google adwords certification course

Entrepreneur

icon google ads certification course singapore

Working professionals

Software Student

Course Completion Requirements:

Minimum 75% attendance is required in order to complete the course and receive the course completion certificate

Entry Requirements

Above 16 years old

High School Level English

Basic internet & computer operation skills

Google AdWords Training Course Singapore (PPC)

Google Ads Course Overview

Learn how to Boost up Your Sales and the way your prospects will reach to you by the help of Google Adwords.
In Google Adwords Course you will learn about Search Engine Marketing, Internet Marketing or Online Marketing using Google Ads. Google Adwords is also called PPC (Pay Per Click) Ads.

After Completing this course, you may be familiarised with the Google AdWords tool.

This AdWords Basic Course can teach you the way to leverage Google AdWords to best serve your Services Online.

The distinctive feature of this Google AdWords Training is that it includes active interactive exercises empowering students to profitably use Google AdWords on their own web site for Promotion.

What will you learn in the Google Adwords certification course?

By the end of the course, you will be able to understand:

How to use Google Keyword Planner Tool to identify the right keywords for your Ads.
Understand the different type of Keywords using in Google Ads Account
Understand the different type Google Ads Campaign
Properly set up a Google Ads Search Campaign
Setup ad groups in Google Ads Campaign
Do A/B Testing of your Ads campaign
Learn advanced Google Ads optimization skills to Improve your CTR (click through rate) and Quality Score via ad extensions
Setup Google Analytics Code to Track where your customers come
Reduced your Ads increasing prices with optimizing negative keywords

Who should take up the Google Adword Training Course?

Business owners and entrepreneurs who wants to generate leads from Google Adwords
Entrepreneurs who wish to start their own online business
Digital marketers who wish to learn or improve their existing Google Ads campaign Skills.
Working professionals

Prerequisite : Basic computer knowledge and Skills

Google AdWords Certification Course Outline

Module 1 – Basics Of Google Ads

Introduction of Google Ads
Different Type of Google Ads
How can Ads benefit your business?
Ads Campaign setup (Step By Step)

Module 2 – Identify Business Requirements

Identify Business needs
How to use Keyword Planner Tool
How to use Google Trends

Module 3 – Campaign & Ads Group Setup

How to create a campaign
How to structure ad groups according to business requirements
How to use Keyword Planner to form ad groups

Module 4 – Ad Copy Text

Why is A/B Testing important for every campaign
What is Click Through Rate (CTR) and why is important for your campaign
How to improve your Quality Score
Ad Text Practice with Review
Comparison of Good and Bad ad Text examples

Module 5 – Keywords Research

Keyword Types (Broad, Phrase, BMM, Exact)
Which keyword type(s) are used in your campaign
Live Demo and case studies
A shortcut for keyword type generation

Module 6 – Biddings

How much should you bid for a keyword
Why bidding for the top position may be a double-edged sword
How Quality Score affects your bid prices

Module 7 – Optimisation

Improve your CTR (click through rate) via ad extensions
Track where your customers come from via Google Analytics
Discover keywords that created the clicks via search terms
Lower your costs with negative keywords
Improve targeting via time & location optimisation
Improve signups and conversions via landing page optimisation

Reviews of our students

Sarah Lah

4 months ago

Great excel course by Bee Hoon for 3 Days. Trainer was humorous and contextualised the info learnt in real life examples. Exercise files were easy to follow also.

Arun Dixit

11 months ago

I attended the excel course, our trainer Valene was really patient and well versed. The training environment was really good, I will definitely go again. Will recommend to my friends and family for sure.

Cara Chan

4 days ago

Attended WORDPRESS WEBSITE CREATION COURSE on 25 Sep 2023. Really appreciate the training made simple for beginners like myself. The trainer Mr Abhinay gave clear explanations and repeated many times to make sure we understood. Understanding how Wordpress works enabled me to navigate my company website and make updates efficiently. Unfortunately, the plug-in used by my company website was not taught in the course; which is understandable given the many different types of plug-ins available.The staffs were helpful and understanding when I was unable to log-in my singpass for attendance. It was overall an enjoyable experience to me. Snacks and beverages at the pantry was a bonus, too! Thank you, Inspizone!

Joanna

10 months ago

Thank you for the practicable courses. Lessons were conducted at a comfortable pace. Trainer Ms Mridula is knowledgeable, very helpful and encourages class participation to liven up the sessions. She also shared about how the tools can be applied in our work. Both intermediate and advanced excel courses exceeded my expectations. Thank you.

Guido Sudero

11 months ago

The course was effective for my purpose, the Teacher was clear and professional and she covered all the various aspects in an extensive and careful way. Then, the follow up they do, sending the course material to all Students is also good. Indeed a good Excel course for a beginner.

Avira Dixit

a year ago

I attended their 3 days excel training. I must say this is one of the best training places here at Singapore. They provide full training materials, you dont even need to bring your own laptop. Their course content was appropriate and examples used for explanation were relatable. The instructor was very patient and cleared all our doubts. Highly recommend!!

Leanie Lee

a year ago

I have just completed my excel levels 1 & 2. Trainer Bee Hoon is great. Her training was clear, audible & practical. A professional trainer indeed. Initially I was having some difficulties in my enrolment, but both the administrators Emma & Huyen were very helpful, patient, accommodating & efficient in their service, making it a pleasant experience I have had with InspiZone. InspiZone Highly recommended.

Wenyan Yeo (W)

7 months ago

Attended the MS Excel course (Beginner & Intermediate) on 25 & 26 Aug. Ms Koh Bee Hoon was the trainer for the above mentioned course. Ms Koh is very knowledgeable and patient, she makes sure everyone in the class understands the current topic before she moves on to the next. The lesson pace is very manageable too. After attending the course, I have learnt much more functions about MS Excel! Highly recommend this course to anyone who wish to learn more about MS Excel.

Lucia

a year ago

I have attended their MICROSOFT OFFICE EXCEL 2016 – INTERMEDIATE & ADVANCED LEVELS training. The trainer Bee Hoon is knowledgeable, patient and made online training an enjoyable hands-on experience. I would recommend the course for anyone wanting practical training, and I hope that there will be more online classes in the future.

J Quek

2 years ago

I am so glad that I had clicked on the site of Inspizone and decided to give a try on one of their courses, Master Excel Training. And I've got more than what I expected, I have done the course many years back but the trainers were never generous with their tips but Bee Hoon, a big "WOOW" she is very generous with the tips and know-how that I had never known before and she is very patient ...gosh! Fantastic trainer!! The Training Coordinator, Sophia, she was very helpful from the moment I send in my request and questions, she patiently guided me from registration, claiming my skill future till the approval and giving me the class schedule. A big thank you and great service! The school, wow!! I never have seen a school supplying such a well-stocked and premium snacks for students/trainees, the class welfare is really great and taken care of!! Thank you! I will definitely recommend Inspizone and I will keep a lookout for other courses that they have.

Katherine Ang

a year ago

I have researched on a few training centres before deciding on Inspizone. Very happy that I have chosen the right one! I have attended Microsoft Excel Intermediate & Advanced Class by Bee Hoon. She is super good, knowledgeable and clear with the online class. If you have any doubts she will also guide you patiently and ensure that you know how the functions work. If you are a beginner or you want to brush up your excel skills Bee Hoon will be my number one recommendation! 🙂 My training coordinator Emma has been very helpful towards my question too. Will definitely sign up for more courses with Inspizone!

Patricia Tong

5 years ago

Attended MS Excel 2013 Intermediate and Advanced levels. IT Trainer Ms Asha was patient and knowledgeable. Her lessons were conducted systematically. Additionally, their Project Coordinator Ms Huyen took efforts to text reminder a day before; kept the place neat and clean; and making sure refreshments were ready and adequate.

alex koh ming

3 years ago

BEST EXCEL TRAINING

Jacqueline Lee

2021-09-22

Went for a accounting course, Steven was friendly and helpful

Guido Sudero

2021-09-01

The course was effective for my purpose, the Teacher was clear and professional and she covered all the various aspects in an extensive and careful way. Then, the follow up they do, sending the course material to all Students is also good. Indeed a good Excel course for a beginner.

THIRUMALA DEVI

2021-09-15

Here i attended two courses. The Teacher is more knowledgeable person. I attend here accounts and Corporate Tax Singapore courses. really ill recommend this institute.

Lachu Gandhi

2021-09-07

Content of the course is appropriate. Trainer valene was very good and interactive. The place, course materials, the presentation and content of the material everything were clear and precise and she gave proper response to the queries raised. The place is well maintained too. Overall, a good experience and sure, I will recommend inspizone to my friends who are keen on upgrading themselves.

shengwei tan

2021-07-01

Stella is a great lecturer, the lesson taught are well orderly manner for each day which preps in beforehand and learning better.

Grace CH Ong

2021-06-11

A very useful course with laptops provided and sample datasets for our training. Training was very well-paced and clear, helpful for learning. Trainer also was happy to go around assisting when needed and managed queries well for us. Happy to have participated in a course at Inspizone 🙂

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How do I enroll in this MYOB Certification course?

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