Learn WSQ Digital Marketing Bundle Course in Singapore

Singapore Workforce Skills Qualifications

Boost your digital marketing skills with the WSQ Digital Marketing Bundle Course in Singapore. Learn SEM, SEO, and SMM strategies to enhance your online presence and drive business success. Gain industry-recognized certification and elevate your marketing expertise today!

FAQ

Course Start Date

23/09/2024 | 09:30 to 17:30

Week Days

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20/11/2024 | 09:30 to 17:30

Week Days

Book now

Schedule

Days: 6 Days

Duration: 42 Hours

Timings: 9:30 AM - 5:30 PM

10 Anson Road, 26-08A International Plaza, Singapore 079903

Why Choose Us

Expert Local Trainers
Hands-on Training by experts
Certificate of Achievement
Free Refresh Class within 6 Month

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Who Should Attend This WSQ Digital Marketing SEM, SEO, SMM Bundle Course in Singapore

This WSQ Digital Marketing SEM, SEO, SMM Bundle Course in Singapore is ideal for marketing professionals, entrepreneurs, and business owners looking to enhance their digital marketing skills and drive online growth through effective search engine and social media strategies.

Graphic Designer

Motion Graphic Artist

Marketing Professionals

Business Owner

Student

Course Completion Requirements:

Minimum 75% attendance is required in order to complete the course and receive the course completion certificate

Entry Requirements

Above 21 years old

High School Level English

Efficient internet & computer operation skills

WSQ Digital Marketing Bundle Course in Singapore

Kindly find below are the details for all our available courses for Digital Marketing under WSQ funding:
WSQ Search Engine Marketing (SEM)
This is a broad term that encompasses any efforts to improve your website’s visibility in search engine results pages (SERPs). However, it typically refers specifically to paid advertising. So, when you see ads at the top of a search result page, that’s SEM. You bid on keywords that people might use to search for your product or service, and your ad appears when those keywords are searched.
WSQ Search Engine Optimization (SEO)
This is the art and science of getting your website to rank higher in organic (unpaid) search results. By optimizing your website’s content and structure, you can signal to search engines that your site is relevant to certain searches. The better your SEO, the more likely you are to appear near the top of the search results for free.
WSQ Social Media Marketing SMM
This refers to online platforms where people connect and share information. Businesses can use social media to connect with potential and existing customers, promote their brand and products, and build relationships. Social media can be a great way to drive traffic to your website and improve your SEO.

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What You'll Learn specifically:

Imagine you have a store. SEM is like paying for a billboard on a busy street to get people to visit your store. SEO is like making sure your store is clean, well-lit, and has a clear sign so people can easily find it. Social media is like having a booth at a local fair to meet people, hand out samples, and spread the word about your store. All three of these approaches can be used together to create a comprehensive online marketing strategy.

Training fee:

Any 1 course: $550.00/pax bef GST, Any 2 courses: $990.00/pax bef GST, All 3 courses: $1,402.50/pax bef GST

WSQ Funding: (GST included)

*The funding amount mentioned is indicative and per course and will be confirmed upon registration.

Course Fee Subsidies for SMEs	SINGAPORE CITIZENS AND PRS ≥ 21
	70% of Course Fees, Capped at $25/hr
	WSQ Deductible: $385.00 Payable: $214.50 (including GST)
	Passing Exam & Full Attendance required
Course Fee Subsidies for Non-SMEs	SINGAPORE CITIZENS ≥ 40	SINGAPORE CITIZENS < 40 AND PRS
	70% of Course Fees, Capped at $25/hr	50% of Course Fees, Capped at $17/hr
	WSQ Deductible: $385.00 Payable: $214.50 (including GST)	WSQ deductible: $275.00 Payable $324.50 (including GST)
	Passing Exam & Full Attendance required
Course Fee Subsidies for Self-sponsored Individuals	SINGAPORE CITIZENS ≥ 40	21⩽SINGAPORE CITIZENS < 40 AND 21 ⩽PRS
	70% of Course Fees, Capped at $25/hr	50% of Course Fees, Capped at $17/hr
	WSQ Deductible: $385.00 Payable: $214.50 (including GST) (Can be offset by Skillsfuture credits if have)	WSQ deductible: $275.00 Payable $324.50 (including GST) (Can be offset by Skillsfuture credits if have)
	Passing Exam & Full Attendance required

Kindly note that you are required to achieve a minimum of 75% attendance and be certified competent in all the assessment components. Should you fail to meet the attendance/assessment requirements and/or terms and conditions of SSG's funding, you will not be eligible for the course fee funding and will have to bear the full course fees.

*) SFEC, Absentee payroll and WSS funding also applicable for WSQ courses. For further details please refer to WSQ Funding by Skilllsfuture SG – Inspizone Trainings

Discount policy:

Practical Project (110 minutes/course): build a mock website on Wordpress given the requirement
Oral Questioning (10 minutes/course): theory questions via 1-1 oral interview

Assessment Plan:

Upon passing the Assessment and achieved minimum 75% attendance you will receive a WSQ Statement of Attainment (SOA) for each course:
WSQ Search Engine Marketing (SEM): RET-OTO-3004-1.1 (Paid Search Engine Marketing (SEM)-3)
WSQ Search Engine Optimisation (SEO): RET-OTO-3005-1.1 (Search Engine Optimisation (SEO)-3)
WSQ Social Media Marketing: RET-OTO-4007-1.1 (Social Media Marketing-4)

An entrance tests are required before the course: Kindly help us process via

Fund Available

WSQ

Singapore Workforce Skills Qualifications

WSQ Fund: Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.

SkillsFuture Eligible

SkillsFuture Credit: Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees

PSEA

Post-Secondary Education Account

PSEA Funds: are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.

WSQ Social Media Marketing (SMM) Course Outline

Lesson 1

Develop structured strategies in line with organisational objectives for their social media marketing campaign

Lesson 3

Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation

Lesson 5

Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers

Lesson 2

Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.

Lesson 4

Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform.

Lesson 6

Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws.

WSQ Search Engine Optimisation (SEO) Course Outline

Lesson 1

Interpret the relationship between the principles of search engine optimisation and website internet marketing strategies.

Lesson 3

Evaluate competitor advertising links to provide insights for marketing strategies.

Lesson 5

Analyses the key performance indicators from SEO efforts across various digital channels.

Lesson 7

Establish clear communication channels to share SEO insights with content teams to optimise content creation.

Lesson 2

Perform keywording to enhance search engine visibility and effectiveness of digital content.

Lesson 4

Administer search engine programs to improve search engine visibility and performance.

Lesson 6

Identify trends and developments in emerging technologies that have impacted the digital marketing landscape

Lesson 8

Develop search engine marketing strategies for implementation of marketing campaigns.

WSQ Search Engine Marketing (SEM) Course Outline

Lesson 1

Identify trends of different social media platforms to optimise ad copy.

Lesson 3

Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.

Lesson 5

Evaluate the impact of poor-quality traffic with targeted digital adver tising techniques and third-party tools.

Lesson 2

Analyse website analytics using quality score and conversation rates to optimise ad campaigns

Lesson 4

Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .

Lesson 6

Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.

Reviews of our students

Sarah Lah

4 months ago

Great excel course by Bee Hoon for 3 Days. Trainer was humorous and contextualised the info learnt in real life examples. Exercise files were easy to follow also.

Arun Dixit

11 months ago

I attended the excel course, our trainer Valene was really patient and well versed. The training environment was really good, I will definitely go again. Will recommend to my friends and family for sure.

Cara Chan

4 days ago

Attended WORDPRESS WEBSITE CREATION COURSE on 25 Sep 2023. Really appreciate the training made simple for beginners like myself. The trainer Mr Abhinay gave clear explanations and repeated many times to make sure we understood. Understanding how Wordpress works enabled me to navigate my company website and make updates efficiently. Unfortunately, the plug-in used by my company website was not taught in the course; which is understandable given the many different types of plug-ins available.The staffs were helpful and understanding when I was unable to log-in my singpass for attendance. It was overall an enjoyable experience to me. Snacks and beverages at the pantry was a bonus, too! Thank you, Inspizone!

Joanna

10 months ago

Thank you for the practicable courses. Lessons were conducted at a comfortable pace. Trainer Ms Mridula is knowledgeable, very helpful and encourages class participation to liven up the sessions. She also shared about how the tools can be applied in our work. Both intermediate and advanced excel courses exceeded my expectations. Thank you.

Guido Sudero

11 months ago

The course was effective for my purpose, the Teacher was clear and professional and she covered all the various aspects in an extensive and careful way. Then, the follow up they do, sending the course material to all Students is also good. Indeed a good Excel course for a beginner.

Avira Dixit

a year ago

I attended their 3 days excel training. I must say this is one of the best training places here at Singapore. They provide full training materials, you dont even need to bring your own laptop. Their course content was appropriate and examples used for explanation were relatable. The instructor was very patient and cleared all our doubts. Highly recommend!!

Leanie Lee

a year ago

I have just completed my excel levels 1 & 2. Trainer Bee Hoon is great. Her training was clear, audible & practical. A professional trainer indeed. Initially I was having some difficulties in my enrolment, but both the administrators Emma & Huyen were very helpful, patient, accommodating & efficient in their service, making it a pleasant experience I have had with InspiZone. InspiZone Highly recommended.

Wenyan Yeo (W)

7 months ago

Attended the MS Excel course (Beginner & Intermediate) on 25 & 26 Aug. Ms Koh Bee Hoon was the trainer for the above mentioned course. Ms Koh is very knowledgeable and patient, she makes sure everyone in the class understands the current topic before she moves on to the next. The lesson pace is very manageable too. After attending the course, I have learnt much more functions about MS Excel! Highly recommend this course to anyone who wish to learn more about MS Excel.

Lucia

a year ago

I have attended their MICROSOFT OFFICE EXCEL 2016 – INTERMEDIATE & ADVANCED LEVELS training. The trainer Bee Hoon is knowledgeable, patient and made online training an enjoyable hands-on experience. I would recommend the course for anyone wanting practical training, and I hope that there will be more online classes in the future.

J Quek

2 years ago

I am so glad that I had clicked on the site of Inspizone and decided to give a try on one of their courses, Master Excel Training. And I've got more than what I expected, I have done the course many years back but the trainers were never generous with their tips but Bee Hoon, a big "WOOW" she is very generous with the tips and know-how that I had never known before and she is very patient ...gosh! Fantastic trainer!! The Training Coordinator, Sophia, she was very helpful from the moment I send in my request and questions, she patiently guided me from registration, claiming my skill future till the approval and giving me the class schedule. A big thank you and great service! The school, wow!! I never have seen a school supplying such a well-stocked and premium snacks for students/trainees, the class welfare is really great and taken care of!! Thank you! I will definitely recommend Inspizone and I will keep a lookout for other courses that they have.

Katherine Ang

a year ago

I have researched on a few training centres before deciding on Inspizone. Very happy that I have chosen the right one! I have attended Microsoft Excel Intermediate & Advanced Class by Bee Hoon. She is super good, knowledgeable and clear with the online class. If you have any doubts she will also guide you patiently and ensure that you know how the functions work. If you are a beginner or you want to brush up your excel skills Bee Hoon will be my number one recommendation! 🙂 My training coordinator Emma has been very helpful towards my question too. Will definitely sign up for more courses with Inspizone!

Patricia Tong

5 years ago

Attended MS Excel 2013 Intermediate and Advanced levels. IT Trainer Ms Asha was patient and knowledgeable. Her lessons were conducted systematically. Additionally, their Project Coordinator Ms Huyen took efforts to text reminder a day before; kept the place neat and clean; and making sure refreshments were ready and adequate.

alex koh ming

3 years ago

BEST EXCEL TRAINING

Jacqueline Lee

2021-09-22

Went for a accounting course, Steven was friendly and helpful

Guido Sudero

2021-09-01

THIRUMALA DEVI

2021-09-15

Here i attended two courses. The Teacher is more knowledgeable person. I attend here accounts and Corporate Tax Singapore courses. really ill recommend this institute.

Lachu Gandhi

2021-09-07

Content of the course is appropriate. Trainer valene was very good and interactive. The place, course materials, the presentation and content of the material everything were clear and precise and she gave proper response to the queries raised. The place is well maintained too. Overall, a good experience and sure, I will recommend inspizone to my friends who are keen on upgrading themselves.

shengwei tan

2021-07-01

Stella is a great lecturer, the lesson taught are well orderly manner for each day which preps in beforehand and learning better.

Grace CH Ong

2021-06-11

A very useful course with laptops provided and sample datasets for our training. Training was very well-paced and clear, helpful for learning. Trainer also was happy to go around assisting when needed and managed queries well for us. Happy to have participated in a course at Inspizone 🙂